That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience. The key difference is that SEO focuses on optimizing pages to rank better through organic traffic. This refers to site visitors coming from search engines such as Google or Bing.
Focus on answering possible questions related to the industry, write about the benefits of natural products, tips for clear skin, or DIY natural face products. This occurs because the search algorithms can detect the four primary search intents and act accordingly. Also, if you have a Google Ads account, you can even check the pay-per-click for certain search terms.
How to Learn SEO: A 2025 Guide
- One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results.
- This includes using location-specific keywords, creating a Google My Business profile, and ensuring consistent Name, Address, and Phone number (NAP) information across all platforms.
- Some of the key technical SEO tasks include optimizing site speed, structure, crawling, indexing, and schema markup.
- If you run a WordPress website, there’s an official AMP plugin to help you with implementation.
- And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.
That’s why they operate like librarians by reading content across the web and adding it to their library. In SEO terms, we refer to this process as crawling (reading the web’s content) and indexing (adding the content to the library). The relevancy of the content to what the user is searching for is the number one SEO factor. By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query. To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). On-page SEO mainly revolves around content SEO and using the elements around that content to improve your findability for relevant terms.
What is SEO: A Complete Guide to Search Engine Optimization
Proper use of title tags, meta descriptions, and header tags (H1, H2, H3) ensures search engines can interpret the page’s structure and relevance. Keyword-rich URLs and internal linking improve navigation and signal content relationships to search engines, enhancing rankings. SEO involves optimizing a website’s structure, content, and navigation, which can enhance your user’s experience.
What is local SEO? A complete local SEO guide for businesses
Some 93% of businesses using Shopify to run their online store have a fast website—that’s more than any other major commerce platform. If you’re ready to take the next step, we’d love to hear from you. WebFX is one of the best SEO companies in Canada, the U.S., and around the world. We have over 25+ years of experience crafting revenue-driving SEO campaigns for clients. Our team has been in the business of BHS Links optimizing websites since Google’s early days.