This strategy is less about links… and more about getting your content in front of the right people. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs.
Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks).
On-Page SEO Elements
Optimizing for Google’s featured snippets can make your content more accessible for voice search queries, aligning with the rising use of voice-activated devices. To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements. This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing).
Check Google Analytics or Google Search Console
This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don’t ignore the technical SEO, as this is one of the key parts of your site’s success. Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations. Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles?
- If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings.
- By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results.
- Another way to help optimize your images (and improve your page speed) is by choosing the right image format.
- If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start.
- Some rich snippet types are only available to pages that use this markup.
Step #1: Create a List of Keywords
A meta description is a short description that appears in your search snippet. Google can pull information from a page to create that description. If your target keyword is missing from any of these areas, you’ll be prompted to add it. On-page SEO can improve the overall quality of a page, and quality is the #1 ranking factor. On-page SEO is like arranging SEO Anomaly your products neatly and having clear labels (keywords) so people can find what they need inside. Off-page SEO is like getting good reviews from customers and having other stores recommend yours – it builds trust and attracts more visitors.
